A merch table doesn't need 20 items. It needs the right 3-6 items, priced and displayed in a way that makes buying feel easy.
Quick answer
Start with:
- 1 "main" item (tees)
- 1 premium item (hoodie)
- 1 add-on (Cup, keychain, lanyard)
The price ladder strategy
- Entry price: add-on item
- Mid price: Tee
- Premium: hoodie or bundle
Bundle ideas
- Tee + cup
- Hoodie + keychain
- 2 tees for a deal
Light pricing guidance
Your merch price should cover:
- Product cost
- Print cost
- Packaging
- A profit margin that makes it worth it
Common mistakes
- Too many designs (confusing)
- No signage for sizes/prices
- Not planning best-sellers in multiple sizes
CTA
If you tell us your audience and event type, we can suggest a merch starter stack.