One of the biggest reasons custom orders slow down isn't production, it's artwork. The good news: you don't need to be a designer to submit print-ready files. You just need to know what printers need and why.
Quick answer
- Best files: AI, SVG, PDF (vector)
- Good backup: PNG (high-res, transparent background)
- Avoid: screenshots, low-res JPGs, images pulled from instagram
Why file quality matters
Print is less forgiving than screens. A log that looks "fine" on a phone can look blurry, jagged, or pixelated on a shirt, sign, or sticker.
The best file types (and what they mean)
Vector files (best)
Vector files can scale up without losing quality.
- AI (Adobe illustrator)
- PSD (Photoshop)
- SVG
- PDF (vecto-based)
Raster files (okay if high-res)
Raster files are made of pixels.
- PNG (best raster option)
- JPG (only if high-res and clean)
Resolution rules (simple)
If you're sending a raster file, aim for:
- 300 DPI at the print size
- If you don't know DPI: send the largest version you have
Transparent background vs white box
If your logo is placed on different shirt colours, a transparent PNG is ideal. A white box behind the logo limits where it can be used.
Colour tips (so your brand stays consistent)
- If you have brand colours, share the HEX codes or Pantone if available
- If not, we can match visually, but exact matches depend on material and method
Light pricing guidance
Artwork that's print-ready helps keep costs down. Extra design cleanup can add time and a small design fee depending on complexity.
Common mistakes
- Sending a logo from a website header (too small)
- Sending a photo of a business card
- Sending a logo with effects that don't print well (tiny glows, thin outlines)
Print-ready checklist
- Vector file (AISVG/PDF) OR hight-res PNG
- Transparent background (if possible)
- Correct spelling and updated phone/website
- Clear notes on placement and size
Need help?
If you only have a low-quality logo, we can rebuild or clean it up so it prints properly.