A business shirt has one job: make your brand easy to recognize. The challenge is knowing how much information to include without making the design feel crowded.
Start with the logo
For most businesses, the logo is the main element. A left chest placement is the most common because it looks clean and professional.
When to add a tagline
A tagline can help if it quickly explains what you do. But if it's too long or too small to read, it may be better left off.
Names and roles
Names can be useful for customer-facing teams, especially in retail, events, and service businesses. Roles can also help at trade shows or public-facing events.
What works on the back
The back is useful when you need extra information, such as:
- Website
- Social handle
- Core services
- Large logo or event branding
Keep hierarchy in mind
The most important information should be the easiest to read. Usually that means:
- Business name or logo
- Short supporting text
- Website or handle